HomeMy WebLinkAbout2009 Annual Report - Public LibraryREADING PUBLIC LIBRARY
Message from the Chairman of the Library Board of Trustees
The Reading Public Library continues to shine as a cherished and essential institution in
Reading. By nearly all measures, Library usage and circulation has grown substantially from last
year, extending a long-term trend. Although the Library has been no stranger to the strains and
sacrifices of these tighter economic times, the dedicated and professional staff members persist
in their cheerful and efficient service to the community.
The Library completed its five year long range plan in early 2009. Library Director Ruth
Urell and her team have already rolled out many new programs to connect across generations,
and to provide new ways to engage, inspire, grow and learn, as she described in more detail
below. The Library also enhanced its role as a lifelong education center, with a focus on literacy
activities from birth through adulthood, computer education, teen enrichment, and classes for
adults of all ages, languages and interests. These supplement the full array of regular and highly
popular programs.
As any patron will attest, the librarians and staff always keep current and seek new ways
to better serve the community. One good example is the development and deployment of the
Library's new website; which acts as both, a portal for patrons, and a platform from which the
Library can provide relevant and customized information to the community.
The Library enjoys the ongoing support of many dedicated volunteers, private donors and
community groups such as the Reading Garden Club (donating the greenery at the Library's
entrance completed this year) to whom we are grateful. We also thank the Friends of the Library
and the Reading Library Foundation for their devoted support and advocacy for the Library. The
Friends conducted the annual house tour as well as a successful used book sale raising
considerable funds to finance many programs and activities. The Reading Library Foundation
generously provided a $5,000 gift to enable an upgrade to the public address system in the large
meeting room.
During 2009, the Trustees reviewed the community's expectations and demands for
Library services currently and for the future. It has become clear to us that the Library building is
not adequate in its current condition and configuration to meet the Library needs of Reading.
Accordingly, we hope to obtain funding from the Town to begin a more detailed assessment of
our building options particularly on the Library's current site and retaining the current landmark
building.
These highlights are only the tip of the iceberg of Library accomplishments and news this
past year. As noted below, the Library continues to win awards. We are proud to be associated
with such a fine staff and all of the community stakeholders who make the Reading Public
Library as wonderful as it is and who share our dreams for the future.
Respectfully submitted,
David P. Hutchinson, Chairman of the Library Board of Trustees
373
Reading Public Library
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Trustees 1. to r., front row: Cherrie Dubois, Victoria Yablonsky,
Karyn A. Storti (Secretary), (second row) Jeffrey J. Doucette,
Richard H. Curtis (Vice Chairman). David P. Hutchinson
Director's Report
New Plan
Early in 2009, the Trustees approved Creating New Ways to Connect & Explore - Engage
& Inspire - Learn & Grow, the Library's new Plan of Service for 2009-2014. During our first
year implementing new directions, we focused on several initiatives to meet six first year action
goals.
Connect Across Generations
The Library made some new friends in 2009 as new programs were introduced.
Programs like cross generational hikes in the Town Forest, Summer evening picnics on the lawn,
new Fall Sit `n Knit series, and parent-child Chapter Book Chats drew generations together and
expanded the Library experience in new directions. A Summer drop-in crafts program attracted
many first time participants to the Library, and set a model for more programs in the future.
Several new marketing efforts resulted in boosts to circulation of selected collections as
displays featured new media and a new emphasis on different formats.
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Reading Public Library
Create New Messages
The Library took to the streets to serve everyone: From
Summer into early Fall, librarians provided books, recipes and
more to shoppers and busy commuters at the Farmers'
Market/Train Depot. The Library commissioned a new logo
design to use digitally for new electronic outreach avenues, and
began branding with a colorful "Reading red" banner. Several
librarians made the most of the successful Fall Street Faire to
spread the word about the Mass Memories Road Show and
partnered with other Town organizations. The Fall Street Faire's
Library Pocket Lady was a hit with young and old alike but
children only were invited to take part in the quiz that rewarded
winning answers with a pocket prize.
Customize and Personalize Service
Casual browsers are enjoying several simple new low-tech marketing efforts: Simply
designed "New This Week" bookmarks draw attention to the hottest and latest picks, new "Staff
Picks" cards for CDs and DVDs, and an added emphasis on all media formats throughout the
Library are helping browsers find staff favorites, and add pizzazz and personality to selections.
Thanks to the Friends, patrons can purchase Reading Public Library reading journals to
keep track of their books. Librarians added several children's formats to the "What's New" lists
on the website, and we hope we'll implement a customizable new readers' advisory electronic
service early in 2010 to send personalized news blasts about new acquisitions to patrons who
sign up for the service.
Early Literacy
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Reading Public Library
The birth of a baby draws many new parents to the Library as they realize the importance
of their child's early learning experiences! The Reading Public Library is proud of its
outstanding. tradition of service to this important part of our community, and has renewed its
commitment to its youngest patrons (and their parents) through new and ongoing services
including:
• Outreach through pediatrician's offices, convenience stores, churches.
• New logo (specially adapted) for the Children's Department.
• Kids page link that coordinates preschool programs and services for parents and children,
birth through age five.
• Drop-in Playtimes on alternating Fridays.
• Smart Start bags to new'families.
• Lapsit stories and more for toddlers and parents, offered daytimes and evenings.
• . Singalongs on first and third Fridays of every month.
The Family Experience
As part of its efforts to serve all families, the Children's Department began offering
evening lapsits in early 2009, day and evening drop-in story times Fall 2009, and monthly
Sunday Family Storytimes in early 2009.
Chapter Book Chats also started in 2009 as a new high-quality book discussion specially
tailored with 'reading and discussion for parent-child interaction. The Children's Department
sponsored a special story time with RISE, and teamed up with Teen and Reference Services to
participate in the Reading Public School's "Blue Ribbon Excellence" day.
The Reading Public Library is committed at its core to exploring new ways to better
serve people and families from all backgrounds, with many different abilities, learning styles and
educational needs. In 2009, the Library's commitment to universal access and comprehensive
service was recognized when it was chosen as a lead Library for a Federal/State Autism grant
administered through the Northeast Regional Library System. In November, Shelley Quezada,
Literacy Specialist, Outreach Services Coordinator for the Massachusetts Board of Library
Commissioners and. Adjunct Professor at Simmons College provided training for Reading Public
Library staff in Family Literacy.
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Reading Public Library
Lifelong Education
Library staff designed, translated and conducted a survey of Library services, reaching
out particularly to people who are NOT frequent Library users through the Senior Center,
Chinese population,, at the Festival of Trees, and Police and Fire Departments. The Library
invited English at Large to partner with us to create a new U.S. Citizenship Class which is now
entering its second season. We acquired a large collection of Russian language books from
another area Library, and added some to our collection and re-distributed many to other libraries
and education centers.
The Reading Public Library regularly provides a rotating deposit collection of Guajarati
books from the, Framingham Public Library. The Library created two new brochures - one for
ESOL and the other for English speakers to learn foreign language - and is distributing them in
the community to broaden awareness of the full range of materials and services available.
An important aspect of serving lifelong education needs is the increasingly popular
access to public computers at the Library. In 2009, we upgraded and added several new public
computers and replaced some that were broken. A brand new introduction, very popular with
small groups of students working on projects together, is the addition of three bra public laptops
that can be borrowed for use in the Library. With enhanced wireless access throughout all floors
of the Library, this is a great service!
2009 Highlights
Friends, Foundation, Trustees and Library staff worked with the Reading community on
several new successful initiatives in 2009. We are profoundly grateful to the many organizations.
and individuals who made 2009 a spectacular year for the Library!
We also recall with . sadness that the Library lost several good friends in 2009:.
Community leaders, volunteers, dear patrons. We especially note the passing of Robert Costello
("Bobby") who was a loyal, long-term volunteer in the Circulation Department, and Ben Nichols
who led countless community initiatives and was particularly helpful to our local History
Department. We will miss them here at the Library.
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Reading Public Library
Here are some highlights from 2009:
• A new website
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• A new logo
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• Reading Fall Street Faire participation t r ; ,
• Mass Memories Road Show
• Celebration Garden - planted, weeded and dedicated!
• Friends Book Sale and House Tour„• Foundation Donor Event' w
• Teens of updated with Grant funds ~
• Job Search Skills Series -
• Let's Talk About It: Love, Forgiveness & Wisdom Book Discussions
• Kill a Watt Kits
• Meeting Room Sound and Video System upgraded
• Trustees' Presentations of Long Range Planning process and conclusions
• Summer Camp reading clubs, picnics, sleepover and hikes
• ' Three Massachusetts Library Association Awards - First Place for Summer Reading
Programs
• Blue Ribbon Conference participation
• Health Access Grant
• Grant for Center of Excellence in Lifelong Access
• Staff Development skills assessment survey and plan, including special tour for all staff
of Kennedy Library and Museum
The Number Story
Door Count (people visiting)
206,728
Volunteer Service Hours (In-house; i.e., excluding Friends,
Foundation, etc.
746
Magazine Subscriptions
295
Collection
126,126
Books
108,973
Video, DVDs, CDs
17,153
Meeting Room Bookings
712
Reference Questions
61,568
Program Attendance (Total number of attendees at Library
Programs
16,380
Adults and Young Adults attending programs and classes
2,688
Children attending programs and classes
13,692
Circulation
489,844
Registered Borrowers (87% of Town population)
20,676
The charts that follow illustrate the role of the Reading Public Library in the community.
People rely on the Library to be the center of the community - the Library is full every day with
people reading, meeting, using their own or the Library's computers and wireless access,
students being tutored and doing research, parents visiting with children of all ages, attending
programs and borrowing things to take home.
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Reading Public Library
them, we rely
At the same time that business of all sorts increases, the Library is constantly doing
"more with less" - more interlibrary loan, more circulation, more assistance with computers and
technological resources while budgets remain flat, prices of books and materials increase, and
State aid and grant funding shrinks. While Reading residents rely on the Library to be there for
inter LIOrary to
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1999 2001 2003 2005 2007 2009
.Fiscal Years
on the Town for 92% of Library funding.
480,000
460,000
440,000
C 420,000
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400,000
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340,000
320,000
300,000
413,841
395,872 400,498
380,583
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342,197
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325,741
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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
F ig&O Years
Financials
State, trust income, grants and other sources of outside support for the Library are
becoming more tenuous. The Library is part of a consortium that relies heavily on State aid for
technological infrastructure, licensing and continuous updates. The Library relies on the State for -
many electronic resources, professional development and essential staff continuing education in
all facets of technology and evolving services. The Library also relies on other libraries for a
substantial portion of its lending (interlibrary loan), and on primate donors and its Friends and
Foundation for 100% of its programming budget and many major improvements (computer lab,
meeting room a-v system, additional computers, etc.) We do not expect that we can sustain
current services indefinitely with level funding as-costs increase and demand grows.
Revenue FY 2009
Municipal Appropriation
$1,206,822
State Aid
$33,376
Friends & Foundation
$22,000
Trust & Endowment Income
$21,676
Gifts
$7,509
Grants
$23.,700
Revolving Fund
$5,187
Capital (Book Drops)
$12,000
TOTAL
$1,313,270
Revenue FY 2009
Trust & Gifts Grants
Endowment o 2% Revolving Fund
Income 1 O 0%
Friends & 0%
Foundation 7 Capital
2% (Bookdrops)
1%
State Aid
3%
Municipal
Appropriation
91%
380
Expenditures FY 2009
Reading Public Library
Salaries
$927,674
Grants
$16,500
Books & Materials
$189,727
Continuing Education
$8,989
Tech Support
$9,285
Book Drops (Capital)
$12,000
Programs
$17,260
Public Computing
$21,000
Software & Network
$46,481
Supplies
$19,050
State Aid and Donations Revolving
$45,304
TOTAL
$1,313,270
Expenditures FY 2009
Tech Support
Continui ng
Education
1% Books &
Materials
15%
Grants
1%
Programs
Bookdrops 1%
(Capital)
1%
Public
computing
2%
Software &
network
4%
Salaries
$81
Reading Public Library
Friends of the Readine Public Librar
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AMC
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Officers and Committee Chairs
Suzy Axelson
President
Beth Klepeis
Vice-President/Treasurer
Jackie Storti
Assistant. Treasurer
Jean Clark
Recording Secretary
Membership
Anne Schofield
Music Series
Lynne Freeman and Jenny DiMuseo
Book Sale
Eleanor Delaney
House Tour Co-Chairs
Cherrie Dubois and Johanna Anderson
Photo Contest
Terry Hale
Holiday Book Store
Sharon Grottkau
Members at Large
Cathy Hoodlet, Nancy Larson, Karen O'Connell
Library Staff Liaison
Dorota Socha
ReadinI Public Library Foundation, Inc.
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Reading Public Library
Officers and Directors
Bill Hecht, President
Bob Nordstrand, Vice President
Neil Cohen, Secretary
Amy Coumounduros, Treasurer
Directors
Bill Anthony
Bruce Austin
Jerry Fiore
John Brzezenski
Russ Graham
Lynne Cameron
Gene Nigro
Dick Curtis
Maria Silvaggi
Reading Public Library Personnel
Director - Ruth S. Urell
Assistant Director - Dorota Socha
Administrative Secretary - Nancy Smethurst
Reference Division
Division Head - Lorraine Barry
Adult & Elder Services Librarian - Nancy Aberman
Local History Librarian -Rachel Baumgartner
Young Adult Librarians - Susan Beauregard, Amy Lannon
Promotional Services Librarian - Kathleen Miksis
Reference Librarians - Eileen Barrett, Patricia Kelly,_ Danielle Kimerer
Technical Services
Division Head - Jamie Penney
Senior Library Associate - Allison DaSilva
Senior Technician Dawn Colford
Pages - Mary DeSisto
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Reading Public Library
Circulation Division
Division Head - Michelle A. Filleul
Technicians - Donna Beaulieu
Carol Macomber
Dawn Didham Colford
Patrice A. O'Donnell
Maureen Conwell
Joanne H. Penta
Mary Ellen Downey
Christine Rutigliano
Susan R. Haggerty
Danielle Kimerer
Louise Hetherington
Pages - Neftali Gonzalez
Patrick Holland
Nancy Hunt
Lisa Li
Isabel Spence
Children's Room
Division Head - Corinne Fisher
Children's Librarians - Brenda Wettergreen, Rachel Baumgartner, Ashley Waring,
Carol Bender, Kathryn Geoffrion Scannell
Library Associate - Mary McIntire
Pages - Kathleen Bowe Meaghan F. Kinton
Judy A. Newton Molly O'Donnell
Nikita Shah
Custodian - John Davis
Ruth Urell, Library Director
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Respectfully submitted,