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HomeMy WebLinkAbout2009-09-01 Board of Selectmen Handout - Part 1TOWN MANAGER'S REPORT Tuesday, September 01, 2009 • Downtown major construction is complete (striping, brick work left) • Franklin St. reclamation & repaving underway • Sewer inflow Infiltration smoke tests being conducted this summer/fall *'Town staff o Jean Delios has joined our staff as Community Services Director and Town Planner o Laura Gemme has joined our staff as Town Clerk o Deborah Jackson, our Appraiser, has announced her resignation effective September 18 to take the Chief Assessor position in her home Town of Salem MA. • 128.1-93 — Fay Spofford and Thorndike selected as consultant for next phases of work — not clear as to what those phases and options are I • Preparation for September 29 Board/Committee/Commission training • MMA student essay contest • Children's Room closed 8/31-9/7; carpet in library, costs covered by mfr. • Ben Nichols — service at Old South was well attended — esp. Boy Scouts Dates and Events: • September 2 — Best of luck to the Reading School Department for another successful school year! • September 13 — Fall Faire • September 16 — Collins Field rededication around 5pm ED BRADLEY H. JONES, JR. STATE REPRESENTATIVE MINORITY LEADER 9A/' -'0 rzmar�u�e fz° a��G� 99ac�i��ett1 �e a����9eratatatre.? August 31, 2009 Ms. Julie Rodgers, Town Clerk Reading Town Hall 16 Lowell Street Reading, MA 01867 Dear Ms. Rodgers: 20'" MIDDLESEX DISTRICT READING • NORTH READING LYNNFIELD • MIDDLETON TEL. (617) 722 -2100 Rep.Brad IeyJon es@hou.state. ma.us I am writing in regard to Governor Patrick's announcement today that he will be requesting a special election to fill the United States Senate seat vacated by Senator Edward M. Kennedy's passing last week. I appreciate your attention to this matter. I am respectfully requesting an estimated cost of a special election to the Town of Reading. The Secretary of the Commonwealth, William Galvin, has announced that a Special State Primary will be held on December 8, 2009 and a Special State Election for Senator in Congress will be held on January 19, 2010. As you are no doubt aware, this high profile legislation creates the need for me to be well informed of all implications, including firiancial consequences to my district. Again, thank you for attention to this matter. Should you have further questions or require additional information please do not hesitate to contact my Director of Local Affairs, Cynthia Oldfield at 617 -722 -2100. I look forward to hearing from you and appreciate your assistance with this request. 1. Jones, Jr. Leader Cc: Peter Hechenbleikner, Town Manager Board of Selectmen Finance Committee MASSACHUSETTS MUNICIPAL ONE WINTHROP SQUARE, BOST9.Z , MA 02110 ASSOCIATION 617- 426 -7272 e 800- 882 -1498 e fax 617- 695 -1314 �ww.mma.org a. August 20, 2009 Dear Mr. Hechenbleikner, The Massachusetts Municipal Association (MMA) is pleased to announce the fourth annual MMA Statewide Essay Contest for 6th Graders. This initiative raises public awareness, promotes the attributes of good local government and encourages future leaders of Massachusetts to take an active interest in their community activities. "If I were elected leader of my community, I would make a difference by..." What: The MMA invites 100 cities and towns to participate in the 2009 contest. We are sending this letter to the chief municipal official in each community and the first 100 communities to respond will participate this year. Last year, the MMA received over 2200 essays from the 89 participating communities. We are looking forward to an even greater number of participating communities in 2009. When: Complete the enclosed commitment sheet and return it to the AMA by September 11. In early October, the MMA will send you, your superintendent and your 6th Grade principals an essay contest kit, which will include a contest poster and information, as well as a link to the MMA website for the contest form and a study guide on local government. We will be asking your school leaders to distribute the essay materials to all 6th Graders. Students will be able to access contest materials via our website: www.mma.org. Why: The essay contest is fun for students and demands little time or preparation from the teacher. It is viewed as an independent student project but can be incorporated into a teacher's lesson plan. The MMA is available as a resource to any teacher, school or municipal official. Who: All 6th Graders in your public schools are invited to participate. The MMA will award savings bonds to three students. The overall winner will be invited to the MMA's Annual Meeting & Trade Show, January 22 -23, in Boston. Every student who participates will receive a participation gift. In addition, all teachers who participate will be entered into a random drawing for a prize. The contest deadline for students is November 10th. If you have any questions, please contact Essay Contest Coordinators, Ellen Stoolmacher or Kristi Williams at (800) 882 -1498. We are excited to engage and encourage students to think creatively about local government. We hope you will join our effort by signing up your community today! Thank you for your time, interest and leadership. Sincerely, Geoffrey Beckwith Executive Director Massachusetts Municipal Association - k-t Jeffrey Nutting, Franklin Town Manager President Massachusetts Municipal Association O 4 , Community Leadership Commitment. Active involvement of elected officials and the chief administrative officer is key to the essay contest's success. You are the main catalysts in your communities. I We'll count on you to support the contest in your community, generate enthusiasm for local government, and help make one of your 6th graders the winner of the MMA's statewide essay contest! (Contest materials will be mailed to your schools.) Your leadership is important to the success of the contest. Please consider: • Publicizing the contest in your community by working with your superintendent, principals and teachers. Alert the PTA, school committee, and community groups. • Promoting the contest on your community's website. • Posting contest materials in city/ town. hall. Visiting your 6th graders to discuss the contest. Talk about community service, local government's commitment to citizens and the importance of good leadership. A classroom visit from a local official has a profound impact on the quality of information students possess about municipal government. Armouncing the community's participation to local newspapers to raise awareness of the important services local goverru-nent provides Massachusetts' citizens. 0 Holding a hometown ceremony at a meeting of your governing. board (or at an appropriate event) if one of the winners is from your city /town. I Commit My Community TODAY! As the chief municipal official, our community will support the participation of our sixth grade students in the MM.A's 2009 Statewide Essay contest. Please print: Name: Address: Title: Fax: Phone: Email: Date: We are in a regional school district Please Circle Yes or NO If Yes, our 6th graders attend one of our regional school(s): Please Circle Yes or NO If Yes, please list all communities in your regional 6th grade classroom( Fax back to the MMA by SEPTEMBER 11: (617) 695-1314 Qttestions? Contacl Ellen Stoohnacher or Kristi Williams al the MMA ai (800) 882-1498 The Town of Reading Invites you to attend the Wednesday, September 16 th at the conclusion of the RMHS Varsity Girls Soccer Game* Brief Dedication Ceremony Light Refreshments r by no later / Friday, September • . 942-9075 *Please note that the Soccer Game starts at 3:45 PM and the Dedication Ceremony will begin at approximately 5:15 PM. BRACKETT & LUCAS COUNSELORS AT LAW 19 CEDAR STREET WORCESTER, MASSACHUSETTS 01609 508- 799 -9739 Fax 508- 799 -9799 GARY S.BRACKETT JUDITH A. PICKETT ELLEN CALLAHAN DOUCETTE HEATHER W. KINGSBURY JASON D. GROSSFIELD September 1, 2009 VIA ELECTRONIC MAIL AND HAND DELIVERY Board of Selectmen Town Hall 16 Lowell Street Reading, MA 01867 Re: Applications for G.L. c.138, §15 licenses Gentlemen and Ms. Anthony: OF COUNSEL ELAINE M, LUCAS Direct email: ecdoucette@brackettlucas.com This memorandum shall serve to inform the Board concerning the procedure and law applicable to the situation where the Board has received two applications for a § 15, so- called "package store license ", when only one such license is available for issuance under the quota system established by G. L. c.138, §17. With respect to the procedural aspect of a situation where applicants are competing for the same license, decisional law requires a "meaningful comparative appraisal" of the applications. Board of Selectmen of Barnstable v. Alcoholic Beverages Control Commission, 373 Mass. 708, 713 -714 (1977). Therefore, the Board must conduct a hearing on both applications and only after the completion of such hearings; proceed to a discussion of the merits of each such application. In considering each application, the Board is constrained to an analysis of whether or not the issuance of the §15 license serves the "public need" in accordance with G. L. c.138,§23. The Board in its discretion may also consider the number of existing liquor licenses in a specific location, as well as factors such as traffic, noise, size and the type of operation that will be operating under the license as well as the reputation of the applicant. See, Ballarin v. Licensing Board of Boston, 49 Mass.App.Ct. 506, (2000). Further to "public need ", the Board may not simply identify the existence and /or location of other liquor licenses in the town but rather the "[p]roper assessment of "need" ii for another liquor store, ... requires a more particularized inquiry: the test includes an assessment of public want and the appropriateness of a liquor license at a particular location." Donovan v. City of Woburn, 65 Mass.App.Ct. 375, 381 (2006) citing Ballarin. In the Donovan case, this particularized inquiry was appropriate where the applicant was denied a § 15 license in order to conduct a gift liquor and mail order wine business because of a "saturation" of liquor licenses, when the proposed business was quite different from other licensed establishments. In addition, while the Board may use saturation as a determining factor of "public need ", in doing so the Board may not "lump together both restaurants Chapter 138 §12 and package stores chapter 138§ 15." In Re: Foodmaster Super Markets, Inc. (Alcoholic Beverage Control Comm'n August 29, 2007). Thank you for your attention to the above. I will be in attendance at this evening's hearings should there be any further questions. Very truly yours, Ellen Callahan Doucette cc: Peter I. Hechenbleikner, Town Manager (via email only) Robert LeLacheur, Asst. Town Manager /Finance Director (via email only) To: Reading Board of Selectmen We, the undersigned are opposed to the grant of an application by the Reading Board of Selectmen for an All- Alcohol Package Goods Store License as requested by Wine Nation, Inc. d /b /a Wine Nation at The Walkers Brook Crossing, former Linens & Things, in Reading for the stated purpose of establishing a �sq. ft. beer, wine, and liquor "Superstore ". Bottom Line- We request that you vote NO to Big Box �iq�o'r in Reading. It is the contention of the petitioners that the application fails to meet the criteria set forth in MA General Laws chapter 138 Section 23 which states "The provisions for the issue of licenses and permits hereunder... are enacted with a view only to serve the public need and in such a manner as to protect the common good and, to that end, to provide, in the opinion of the licensing authorities, an adequate number of places at which the public may obtain.... the different sorts of beverages for the sale of which provision is made ". We submit that the proposed package store FULLFILLS NO UNMET PUBLIC NEED on behalf of the Town of Reading and that the town is ADEQUATELY SERVED by the existing licensed packaged store establishments at this time in regards to proximity, competitive pricing, service and selection. Furthermore, we assert that the outlandish size/ scope of the proposed liquor store (the space is the equivalent of more than 1 sq ft for each resident of the Town of Reading at the time of the most recent U.S. census, and larger than the combined area of all the current All- Purpose Packaged Goods licensees in town combined) would put a significant strain on town resources, particularly the police department, which will have to deal with the increase in enforcement issues as well as traffic mitigation. The proposed license WOULD NOT PROTECT THE COMMON GOOD. As residents and business owners in the Town of Reading we the undersigned state clearly and unequivocally that we expect our elected and appointed officials to act in the best interest of the citizens of the Town of Reading. Since the application does not meet the standard of MA general laws chapter 138 section 23, which clearly states as the charge of the Town of Reading Board of Selectmen to grant a license upon meeting the criteria of both Public Need and Common Good, we ask that the license request on the part of Wine Nation, Inc d /b /a Wine Nation be rejected in its entirety without condition or prejudice by the Reading Board of Selectmen. In signing this petition, we affirm our membership in "No to Big Box Liquor in Reading ", a grass roots coalition of concerned residents and business owners in the Town of Braintree in their effort to help maintain a better Reading community. Nance Printed M�a, 4*Al2A1 Address W)nfbry_kM ZE 1_Q_ AD -b M / ��rJi 1. To: Reading Board of Selectmen We, the undersigned are opposed to the grant of an application by the Reading Board of Selectmen for an ;U- Alcohol Package Goods Store License as requested by Wine Nation, Inc. d /b /a Wine Nation at The Walkers Brook Crossing, former Linens & Things, in Reading for the stated purpose of establishing a 22,361 sq. ft. beer, wine, and liquor "Superstore ". Bottom Line- We request that you vote NO to Big Box Liquor in Reading. It is the contention of the petitioners that the application fails to meet the criteria set forth in MA General Laws chapter 138 Section 23 which states "The provisions for the issue of licenses and permits hereunder... are enacted with a view only to serve the public need and in such a manner as to protect the common good and, to that end, to provide, in the opinion of the licensing authorities, an adequate number of places at which the public may obtain.... the different sorts of beverages for the sale of which provision is made ". We submit that the proposed package store FULLFILLS NO UNMET PUBLIC NEED on behalf of the'Town of Reading and that the town is ADEQUATELY SERVED by the existing licensed packaged store establishments at this time in regards to proximity, competitive pricing, service and selection. Furthermore, we assert that the outlandish size/ scope of the proposed liquor store (the space is the equivalent to 1 sq ft for each resident of the Town of Reading at the time of the most recent U.S. census, and larger than the combined area of all the current All- Purpose Packaged Goods licensees in town combined) would put a significant strain on town resources, particularly the police department, which will have to deal with the increase in enforcement issues as well as traffic mitigation. The proposed license WOULD NOT PROTECT THE COMMON GOOD. As residents and business owners in the Town of Reading we the undersigned state clearly and unequivocally that we expect our elected and appointed officials to act in the best interest of the citizens of the Town of Reading. Since the application does not meet the standard of MA general laws chapter 138 section 23, which clearly states as the charge of the Town of Reading Board of Selectmen to grant a license upon meeting the criteria of both Public Need and Common Good, we ask that the license request on the part of Wine Nation, Inc d /b /a Wine Nation be rejected in its entirety without condition or prejudice by the Reading Board of Selectmen. In signing-this petition, we affirm our membership in "No to Big Box Liquor in Reading ", a grass roots coalition of concerned residents and business owners in the Town of Braintree in their effort to help maintain a better Reading community. Name Printed 9�a s: C) Address eae 1 Note �i kw4i 7AAl (-tw Low ell V- Zc>lll 7�1 4VU 1'7 Address IM'1) (2, A-62 14A Signature Note r C, "2 7- 61 pawc, 13 ;7 ;i �O. 4 min m e Printed 4f 4(fl2> Kj VA Address Ale- 1 119 IDP V-1 ( , ( Ho 5' -5 7- 13f Auuk)3 00n 91 Page 2 RAN M 1 k f! tj 'o � tl� > t AV /9�5� Name Printed ��1'— 3 _q-7 011le9 �� - -- ,ti ctq Address 1 cv-�Ci -AY �C �S412�,7���c/P /9 116 , c, rse ,i s i _ Page 4 r/ t Name Printed jamt-s -. kb�1(7— 23 1 Address q(2 37 oc-, cv-cf<--en '�Y✓er,f cWfo co"GittW L I'-- R C6 (-q 0 NA f6e 0 J t)- RM 140 D r c /F4W(V ,E Page 3 --- Name Printed (�� aAf'k coi) o Address ,11& to&,,,dG7 to cf-iond C)'j'aA--0 Sr Signature (11 blame Printed f W3 " -4 MIN RV Address tom-pw4wwo Ave'--- f,4 ;)�471-2 3 Ate, lH ��-- Dco 9 j Op Signature Note Lowl 2L, WE Wk 414 1A oLt) g5 Fame Printed Notes: Recill 7 Address Signature A = Registered Voter in the Town of Reading B = Resident of Town of Reading C = Business Owner in the town of Reading D = Concerned Citizen of the Commonwealth of Massachusetts Each Petition Package Consists of 100 signatures PaLre 5 Note �4 S C,- 0/b /1) � We it and maintain the trust and respect of our customers, consumers, partners, and shareholders. Responsible Leadership: We manage our... responsibly in order to maintain the confidence, respect, and trust of our customers,, partners, shareholders, and other audiences. We are committed to acting with integrity... being responsive and accountable to our customers and partners. We understand the responsibility that comes with being a ...and accept our unique role in both the residential community and the business community. Product and Service Quality: Our products and solutions are developed and managed to meet the expectations of our customers, consumers, and partners for high quality and exceptional service. We continually seek new ways to improve our products, service, and responsiveness. Communication: We establish and maintain clear, honest,, and open communications; listen carefully; and build our relationships on trust,, respect, and mutual understanding. We are accountable and responsive to the needs of our customers,, consumers., and partners and take our commitments to them seriously. 12:3 0pm: Irish Dancers �p�ll 711!1 1111111liq 3:45p 4:3®prn: 5:15pm: to m Mr. Ben Tafoya Chairman, Board of Selectmen Town Of Reading 16 Lowell Street Reading, MA 01867 Dear Mr. Chairman: PAUL G. CRocHrERE Attomey at Law REGNANTE, STERIO & OSBORNE LLP 401 EDGEwATER PLACE • Surm 630 • WAKEFIELD • MA 01880 TEL (781) 246 -2525 • FAx (781) 246 -0202 email: perochiere @regnante.com iO A Let me first Thank you The Board, the staff and the community for the support and cooperation you have given us over the last 25 years. We have been part of the Reading Community for the last 25 years, and we have contributed to the employment of people of this community in some ways over those years. We have worked diligently to improve the site, the building and redevelop the property now as a retail lifestyle center. The evolution of this property from an old manufacturing facility to a new one -stop shopping center has been a real benefit to this community. We are looking to make it even better with the addition of a liquor store. I believe a liquor store will further serve the Reading residents and others with a one -stop shopping experience. I feel this site serves the public well. We have been working to make this retail center a complete destination for our tenants' customers with a Market Basket supermarket, Reading Athletic Club, Baby Furniture Warehouse and K &G Men's and Wonnen's clothing store, conveniently accessible via Route 28, Main Street from the Town Center and Route 95/128 via Walkers Brook Drive. The location is also adjacent to a second supermarket, Stop and Shop which has a pedestrian walkway into the 128 Marketplace's existing parking lot. This will reduce traffic congestion, offering an environmentally sound benefit. We are entrepreneurs who have served as owner /operator for all of our businesses. We are making an investment into this location and strongly believe it will be a success, as this business model has worked well for other liquor stores at Market Basket locations. We have been approached by other liquor stores looking to expand, but saw this as an entrepreneurial opportunity for ourselves. Ours would be a small liquor store, not a megastore. We anticipate providing fine wines from Italy, Greece and France. All of our companies have had a strong record of accomplishment improving similar sites. For example, in 1987 in Lynnfield we owned and operated The Ship Restaurant, which was later redeveloped to become the Ship Mall, which houses the Christmas Tree Shop, Yankee Candle, and other retailers. We have developed similar sites in Watertown and North Attleboro, as well as in Hudson, MA. I have operated Liquor Licenses in the past, without incident at The Ship Restaurant and the Mediterranean Restaurant both in Lynnfield, and have established relationships with liquordistributors and vendors. We will make certain that all policies and bylaws of the Town of Reading, along with those of the Commonwealth of Massachusetts, are followed. We will make sure our Manager has the proper training and that written policies and insurance will be in place. We feel that a liquor store at 128 Marketplace would serve the public need and help the existing tenants better serve their existing customers as well as attract new customers. I hope you agree and look forward to continuing our long- standing relationship with the Town of Reading. GEORGE E. DAMS One General Way. P.O. Box 672 ®o e Reading, MA 01867 -3292 781.944.5558 FAX 781.944.9097 September 1, 2009 Mr. Ben Tafoya Chairman, Board of Selectmen Town Of Reading 16 Lowell Street Reading, MA 01867 Dear Mr. Chairman: PAUL G. CRocHrERE Attomey at Law REGNANTE, STERIO & OSBORNE LLP 401 EDGEwATER PLACE • Surm 630 • WAKEFIELD • MA 01880 TEL (781) 246 -2525 • FAx (781) 246 -0202 email: perochiere @regnante.com iO A Let me first Thank you The Board, the staff and the community for the support and cooperation you have given us over the last 25 years. We have been part of the Reading Community for the last 25 years, and we have contributed to the employment of people of this community in some ways over those years. We have worked diligently to improve the site, the building and redevelop the property now as a retail lifestyle center. The evolution of this property from an old manufacturing facility to a new one -stop shopping center has been a real benefit to this community. We are looking to make it even better with the addition of a liquor store. I believe a liquor store will further serve the Reading residents and others with a one -stop shopping experience. I feel this site serves the public well. We have been working to make this retail center a complete destination for our tenants' customers with a Market Basket supermarket, Reading Athletic Club, Baby Furniture Warehouse and K &G Men's and Wonnen's clothing store, conveniently accessible via Route 28, Main Street from the Town Center and Route 95/128 via Walkers Brook Drive. The location is also adjacent to a second supermarket, Stop and Shop which has a pedestrian walkway into the 128 Marketplace's existing parking lot. This will reduce traffic congestion, offering an environmentally sound benefit. We are entrepreneurs who have served as owner /operator for all of our businesses. We are making an investment into this location and strongly believe it will be a success, as this business model has worked well for other liquor stores at Market Basket locations. We have been approached by other liquor stores looking to expand, but saw this as an entrepreneurial opportunity for ourselves. Ours would be a small liquor store, not a megastore. We anticipate providing fine wines from Italy, Greece and France. All of our companies have had a strong record of accomplishment improving similar sites. For example, in 1987 in Lynnfield we owned and operated The Ship Restaurant, which was later redeveloped to become the Ship Mall, which houses the Christmas Tree Shop, Yankee Candle, and other retailers. We have developed similar sites in Watertown and North Attleboro, as well as in Hudson, MA. I have operated Liquor Licenses in the past, without incident at The Ship Restaurant and the Mediterranean Restaurant both in Lynnfield, and have established relationships with liquordistributors and vendors. We will make certain that all policies and bylaws of the Town of Reading, along with those of the Commonwealth of Massachusetts, are followed. We will make sure our Manager has the proper training and that written policies and insurance will be in place. We feel that a liquor store at 128 Marketplace would serve the public need and help the existing tenants better serve their existing customers as well as attract new customers. I hope you agree and look forward to continuing our long- standing relationship with the Town of Reading. W'ineNatio WimeNati family exte^u,."= experience in both corporate retail and the alcohol beverage business. The Reading store will be managed byTaylor Tnone and his father Thomas. Trona. V!ne0at\om plans to operate awine lifestyle store. The core categories of product of�dnga will be wine, spirits an d beer, in that order. No to b acco an d lottery will be offered. The store will a|so -'— ren assortment mfmmnnplemmentary products: including an extensive selection ofgo-'''' etfoods, related gifts and accessories, ice, mixers, assorted other d beverages, snacks, vvinerelated publications and books �n selected seasonal items that appeal to the core wine customer. UNPARALLELED SELECTION AT AFFORDABLE PRICES WneN --''sselectiomxW|lbeunpanaikdedintnegreater Bnmmrket VineNation's selection, pricing and service will fi|| a void that currently exists in the Reading and greater Boston markets. Asa result, Readi mg 'sWineNation would be among the premier wine merchants in the entire northeastern United States. ` WineNatiom plans to carry over 7,Q Q different wines, representing every region and varietal available in the market. We will work with prestigious vv|neMas to be able tmserve both the high end consumer with selections mptm$2,Q00,DO per bottle ao'm,aYl aammiquebut affordable quality wines from $1Qbu$2S per bottle. WineNation, via the Tmome family, has developed relationships with importers and t|b ��as Toa�h|avath|a vvho|esa|enethat allow us to source products at very connpa competitive . goal xxe have been and will continue tm look aggressively for unique products throughout the world that offers our customers a groat price-value relationship. We then purchase in the most economical quantities available, control the shipping cost, and work closely with importer(s) andvvhn|esa|er(s). 8VineNation's target customer will primarily be higher income, wine knowledgeable families, attracted to our selection, extremely knowledgeable wine staff, attentive customer service and the layout with wide aisles, which are clean and easy toshop. The extensive selection of higher end wines ataffordable prices will make us the destination of choice for upscale customers in the entire market area. WineNation will unquestionably become the fine wine consumer's preferred shopping destination for high quality and |inn\bad availability wines, spirit selection �U include a wide variety of cordials and hard to find items.. In addition, mm��p g�� om�m ` -'- ' -- We will cater to the discerning customer. Fo r instance we will have a full selection of single malt scotch. All price points and size�Vi|l be carried in an effort to provide our customers with the maximum number ofnpbon�to fit their need' FimaUy , our beer selection VmiNskew heavily �mwardsanunparaUeledasomrtrnentofirnpo�ed beers 'nd micro brews. Our o�(�ct|mn of premium brand beers will be unmatched in the ~ D� � � selection mf rare single bottle beers �omnmnmmv«aa1thofU�assec�ms�tt�' We will a�oe large and that allow our customers ho experience awide variety wfnew tastes inexpensively. CREATING FULL TIME EMPLOYMENT OPPORTUNITIES: WineNaUon plans to employ a team oftrained professionals, on the sales floor, at the checkout and in management. We anticipate hiring forty to sixty employees and would prefer to hire from 'the local community. The goal is to hire a disproportionate number of full time team members at hourly rates above rninlrnumn wage, with a full mange of benefits, to prevent or eliminate turnover and so our staff can develop relationships with individual customers. Our management team will have extensive retail experience, with a manager, two assistants and avv|ne manager. Each position is salaried and will be at very attractive pay rates. They will be trained professionally, using similar teaching techniques and programs that Tom Trone learned atCVS' The investment 1n training will beextensive. The front end team will be on par with the boat retailers in the country and will be paid accordingly. The wine team will be comprised of individuals that have comprehensive wine knowledge. Most will have traveled extensively, visiting the world's premier wine regions and having gained extensive firsthand knowledge of great wines. These wine team positions will range from $1Oto$15 per hour. In addition to the customer service training that all team members will receive, the wine team will attend wine classes, seminars, wine tast|ngsand takatripstothefiUevvinerag|onoofthevvmr|dmnanongo|ngbasistocontinuoua|yoxpand their knowledge ofwines. They will be professionals who love to share their knowledge and passion for wine with the public. CONTROLS AND POLICIES: VVineNation will have extensive controls and security. Its staff offull time trained professionals will institute WineNation's innovative incentive based policies to control product, especially relative to minors. BUILDING COMMUNITY RELATIONSHIPS: WineNatkzn intends to hold mine events in conjunction with local businesses and charities. We will have a customer loyalty card program and conduct regular, in aLoretastngs. In addition, we will distribute flyers and other mailers, vxh|oh combined with the easy highway access and proximity to other rh 'or retailers, at the prime location of Walkers Brook Crossing, will draw customers from a wide area to Reading and the restaurants and other businesses mfReading. Short Facts: D Family business with father and son team; 2) Responsible alcoholic beverage retailer, professionally managed with innovative incentive programs to control product; 31 Located in Walker's Brook Crossing- a prime location- will be e first class retail outlet, with -wide, well lit and clean aisles, creating a premium shopping experience only possible eta large retail facility; 4) Vast majority of sales will be wine; 5) Unparalleled selection of beverages, with 7000 wines, 1000 spirits, 800 beers; 6] Selection of gourmet fonds and ee|ated gifts not found in the Reading market; and 7) Store will attract a demographically desirable cusbonnerbaae from' Reading and in a 25 to 30 mile radius ofReading to Reading's restaurants and businesses. Taylor Trone Taylor worked for Total Wine and More ("Total") while attending college inNorth Carolina and then at various Total stores in Virginia andMarvland' He has attended wine education events and helped oversee the wine team ln several different Total stores. At Total, he had the opportunity to meet and spend time with numerous wine producers from around the world. Asa Trnne family member, hehas been in the unique position mfbeingab|etm attend taatingsmfa diverse portfolio ofwines. Taylor had a number of different roles atTotal. A key role that Taylor played was the supervision ofthe construction, fixture installation and initial stocking of five new Total stores. In that capacity, hewas involved in all aspects of new store set up in various new markets, from coordinating installation of the steel to signage. Taylor would then generally work in the new store for a period of time to help get the new team trained, ensure customer service standards and that alcohol controls were instituted and effective. He has worked |no variety of different Total stores, from an8'OOO square foot store tom SO/OOO square foot Total store. Taylor also helped manage two different high volume Total stores, one an 18,000 square foot store and the other a flagship store of 25,000 square feet. Taylor was TIPS trained while working for Total in North Carolina and recently renewed his TIPS certification. He completed Total Wine and K8ome'sextensive alcohol serving and minor training program, which has been praised by many community and law enforcement organizations as the best program they have seen. Taylor's record of minor enforcement has been flawless. in addition, Taylor has been engaged as a supervisor at an upscale restaurant where he was responsible for designing and directing server training relative to selling and serving alcoholic beverages ay well as improving the restaurant's wine list. Taylor has gained valuable, on premise experience, relative to refusing service to both minors and intoxicated patrons as well as handling such situations. Taylor was born in Boston and has lived inAUston/Brighton. He attended school in the Boston area. He frequently volunteers for various charity sponsored events, including conduding1astings; and wine classes. Taylor is excited with the prospect of establishing a new family business with his father and opening a premier wine destination inReading. f00002883-DOC;) Thomas Trone Tom's roots in thealcoholic beverage industry reach back to his high school and college years spent working in the Trone family's beverage outlet in Pennsylvania. Tom ba seasoned retail executive with abroad range of experience. He spent the last 6 years in charge of operations for Total Wine and More ("Total"), which is owned by his brothers. They recruited him to help professionalize their start up organization and to put policies/procedures in place to insure consistent training and operational execution. Tom put in place a rigorous regional training program for store management �n dinstituted astorebasedteannembertrainingprognam ' HenanagedaU aspects of store operations, including store set up, ordering, minor enfnnemnent,customnerservice, product selection, hih �n�,trainin�,(osspnevention,safe�secu���personne|development, and /nstore merchandising. Tom opened over 40 Total stores over the past 5 years in 5 states, covering 18 different markets. Under his leadership, Total had a consistent record of operational excellence, minor enforcement and community involvement. Prior to his employment with Total, Tom lived in the New England market for 22 years. His first child was born at Brigham and Woman's Hospital in Boston. Tom worked for CV5 for 32 years \nnumerous positions, ranging from District Manager ofthe Boston market to Assistant Controller of the entire company. His big company experience and understanding of the controls needed for prescription drugs prepared Tom well for the alcoholic beverage industry. He has been able to bring tn the a|coho|ic beverageindmstrycorppratediscip|inesneiatedtotraining,consistentimnp|enmentationandinmentivesto achieve flawless execution of minor enforcement policies. Tom is excited tobestorin8a new business with his son in such a prime location as Walkers Brook (00002884.DOC;)