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Home My WebLink About2015-04-01 Board of Selectmen Packetabout the residential, and use development potential priority areas in town. The meeting features: An overview of Four Priority Development Areas Learn about the project's goals and objectives and its focus on four areas in town that have development potential Retail, Office, and Residential Market Potential Learn about findings from market analyses that have been conducted for the Town and preliminary findings on the development potential of the four priority development areas Design and Density Preference Discussion Participants will be shown images of different development types and amenities that may be suitable for the priority development areas E F Sandwiches and snacks will be provided. Please RSVP to save your spot: http: / /bit.lylreadingaprill IK MAPC www .mapc.org /ReadingEDActionPlan Questions? Contact Jenn Erickson, Regional Planner at jerickson@mapc.org • 617 - 933 -0759 Reading Strategic Economic Development Action Planning Project Public Meeting #1 Wednesday, April 1, 2015, 6:30 – 9:00 pm Pleasant Street Senior Center 49 Pleasant Street Reading, MA O1 867 NOTICE OF PUBLIC MEETING — PLEASE POST Free and Open to the Public The Town of Reading, the Economic Development Committee, and the Metropolitan Area Planning Council (MAPC) invite you to attend the first public meeting of the Reading Strategic Economic Development Action Planning Project. Participants will learn about the residential, retail, office, and mixed use development potential of four priority redevelopment areas in Town. We will also gather information on participants' preferences regarding the design and density of development that may be suitable in the four priority development areas. Please RSVP for the meeting by visiting http:l /bit.lylreadingaprilI Time Item 6:30 – 7:00 pm: Light Dinner • Map Gallery on View 7:00 – 7:05 pm: Welcome and Introductions 7:05 – 7:20 pm: Our Goals For Tonight + Overview Review of the meeting's agenda, the project's goals and objectives, and the four priority development areas that are the focus of the planning project 7:20 – 7:50 pm: Residential, Retail, and Office Market Potential in Reading Review of findings from the residential, retail and office market analyses that have been conducted for the Town of Reading and preliminary findings on the development potential of the four priority development areas 7:50 – 8:55 pm Design and Density Preference Discussion and Keypad Polling Participants will be shown images of different development types and amenities in the public realm. Feedback on design and density preferences for the four priority development areas will be elicited through facilitated large -group dialogue and keypad polling exercises. 8:55 pm Next Steps Accessibility and Accommodations: If you need any special accommodations, e.g., assistive listening device, translation, and /or interpretation, please let us know two weeks prior to the meeting by Wednesday, March 18, 2015. Questions: If you have questions or comments about this project, please contact Jennifer Erickson, Regional Planner and Equity Specialist at MAPC, at jerickson @mapc.org or 617- 933 -0759. Learn more about the project by visiting: http:// www .mapc.ora/readinaedactionpIan Design and Density Preferences DISCUSSION and KEYPAD POLLING VG MAPC What is your age? 1. 0-19 ' 0% 2. 20-29 ' 0% 3. 30-39 ' 0% 4. 40-49 ' 0% 5. 50 -59 ' 0% 6. 60-69 ' 0% 7. 70 or above ' 0% 0 ofS 1 10 How do you identify yourself? 1. White 0% 2. Black or African American 0% 3. Hispanic or Latino 0% 4. Asian 0% 5. Two or more 0% 6. Other 0% 1 10 0of5 What language do you speak at home? 1. 0io 2. 0io I 0io A. 0io 5. 0i 6. 0i English Chinese Spanish Haitian Creole Portuguese Other 0 of 5 lk Do you own a home or rent? 1. I own a single family home 1 o/ 2. Iown amulti- family home (e.g. triple- decker) 1 o/ 3. I own a condominium or townhouse 1 o/ 4 I rent my home 1 of 5. Other(none) 1 of 0 of 5 What is your household income? 1. $0-$141999 0% 2. $15,000 - $24,999 0% 3. $25,000 - $34,999 0% 4. $35,000 - $49,999 0% 5. $50,000 - $74,999 0% b. $75,000 - $99,999 0% 7. $100,000 - $149,999 0% 8. $150,000 or more ' 0% 0 of 5 10 Design and Density Preference Overview Over the next hour, we will show you photo examples of developments exemplary of different building design styles and densities and images of public realm amenities. For each image, consider what appeals or does not appeal to you. You might notice: Building style: height, scale /massing, materials, storefront and facade design Layout: setbacks, where the parking is located Public realm details /amenities: signage, lighting, landscaping, outdoor furniture, sidewalks, quality of green space, activities ,K MAPC Example: Existing Building Town of Reading PDA #1: PROPOSED 40R EXPANSION AREA Opportunities: mixed use infill to include retail, restaurants, office on upper floors, multifamily residential V� MAPC Is this desirable for PDA #1 — Proposed 40R expansion area? # 10 W CS)J7LJ!wjj Is this desirable for PDA #1 — Proposed 40R expansion area? .. 10 ;17S111S1�'J�YJJ Is this desirable for PDA #1 — Proposed 40R expansion area? OofS #12 .r.LJUS!�U�111 Is this desirable for PDA #1 — Proposed 40R expansion area? f 0 A.'--Yes 101 1 0 ofS 1 of .iii w3 O M i #13 Countdown Is this desirable for PDA #1 — Proposed 40R expansion area? lies. 13 1 0 ofS 10 Is this desirable for PDA #1 — Proposed 40R expansion area? A. 0 of 5 Count 4000w , Is this desirable for PDA #1 — Proposed 40R expansion area? �Ir /Oil' III/ r kA. Yes No.#mm 0 of 5 #16 10 Town of Reading PDA #2: SOUTH MAIN STREET Opportunities: redevelop underutilized retail into mixed use with residential above; multifamily; small office space MAPC Is this desirable for PDA #2 —South Main Street? Is this desirable for PDA #2 —South Main Street? F, v I Oof 5 1 11 10 Is this desirable for PDA #2 —South Main Street? 0 ofS �Y # 20 10 Is this desirable for PDA #2 —South Main Street? r e 1 �0 0 �r • s' � 1 i 11 ! #21 �' 10 Is this desirable for PDA #2 —South Main Street? Q 0 of 5 1 0 # 22 10 CfJ1JI1SJUw11 Is this desirable for PDA #2 —South Main Street? # 23 Town of Reading PDA #3: NEW CROSSING ROAD REDEVELOPMENT DISTRICT Opportunities: possible office flex spaces and multifamily including town houses 1K MAPC Is this desirable for PDA #3 — New Crossing Rd Redevelopment District? # 25 W jIjtduJ ,jI) Is this desirable for PDA #3 — New Crossing Rd Redevelopment District? A. Lt 0 of 5 1 0%,-- _,W %j lip It � k7q,,01�k ` T1 �. _.._ # 26 10 Countdown Is this desirable for PDA #3 — New Crossing Rd Redevelopment G District? # 27 10 0 of 5 Is this desirable for PDA #3 — New Crossing Rd Redevelopment District? A. Yes- 0 urs `J1 i t P I �A1 y.. 1 . 10 Is this desirable for PDA #3 — New Crossing Rd Redevelopment E District? Is this desirable for PDA #3 — New Crossing Rd Redevelopment District? lalk 6 - Is this desirable for PDA #3 — New Crossing Rd Redevelopment District? Oof5 #31 10 CU!jIjtdUY /11 Town of Reading PDA #4: 1 GENERAL WAY Opportunities: Build -to -suit office space, multifamily and single family, mixed use V� MAPC A. a Is this desirable for PDA #4 — 1 General way. 0of5 1 # 33 10 COLIII?S�fUNII Is this desirable for PDA #4 — 1 General Way? FINE Is this desirable for PDA #4 — 1 General Way? y es ii 1 11 M ., fA a an # 35 +r 10 Is this desirable for PDA #4 — 1 General Way? a� Yes,, D. N o 0 ofS 4 ' "t I fMCI 10 Is this desirable for PDA #4 — 1 General Way? ago MN IIMIWII A. Yes No- 1 0 ofS y r # 37 m1m," Is this desirable for PDA #4 — 1 General Way? Is this desirable for PDA #4 — 1 General Way? MI r ■ MI LE Is this desirable for PDA #4 — 1 General Way? J4 AA L C Is this desirable for PDA #4 — 1 General Way? OofS Countdown .. DESIGN PREFERENCES Public realm amenities and activities iK MAPC ps �i ~ , p ' � - �1.� � #qua �',�•• ,.''� `�. ,. �1" � -t• p •fiat .. w , r y.. .` �JV i • A0 ♦A IV- F- f N, * ti Countdown Public realm amenities — is this desirable? r gyp` _.l Countdown w .. t.. # _'ail �' —. S�� :R i i�}., �,': +tyT� i►i�'i' 1S V . �► �� 1 R •� YI 'T• Countdown Public realm amenities — is this desirable? es Public realm amenities — is this desirable? A. Yes 1 o/ B. N o / O% 0 of 5 10 C L! 1„SJ U i v J, 1 I C' -� o — ME of T[sn a KAISED IA Countdown Ilk '`{�`J -_ ��. may♦ ♦ .` t'�. �� off 1 I C' -� o — ME of T[sn a KAISED IA Countdown R oil 4'� ° �. ,• 1 P s �f lk' t . Countdown Public realm amenities — is this desirable? Al a- Design and Density Preferences Review • What elements do you like about the top 3 images of developments? • What elements do you like about the top 3 images of public realm amenities? • Other comments about design or density IK MAPC NEXT STEPS 11G MAPC Estimates of redevelopment potential MAPC will model the redevelopment potential at each PDA to show development alternatives at different densities The analysis will reference building types based on real developments in Reading and elsewhere in the region that are exemplary of the density and mix of uses we'd like to see at the PDAs. Data is collected from assessor's data, developer's websites, Zillow, and other sources IK MAPC Renderings of redevelopment potential The Town of Reading has asked MAPC to create visualizations of the redevelopment potential for two of the PDAs: PDA #1: Proposed 40R Expansion Area and PDA #3: New Crossing Road Redevelopment District MAPC will create renderings and massings for two parcels within PDA #1 MAPC will create massings for structures in PDA #3 and along with a site plan and one rendering IK MAPC Save the Date: June 3, 2015, 6:30 — 9pm Results from the development scenarios modeling and visualizations along with policy and planning recommendations will be presented at the next public meeting Please save the date: Wednesday, June 3rd- 6:30 — 9pm Pleasant Street Center — 49 Pleasant Street, Reading IK MAPC Thank You! If you have questions about the project, please contact: MAPC Regional Planner Jennifer Erickson (617) 933 -0759 or j Community Development Administrator Jessie Wilson (781) 942 -6648 or iwilson(C-Dci.reading.ma.us 1K MAPC