HomeMy WebLinkAbout2013-12-11 Economic Development Committee MinutesTown of Reading
Meeting Minutes
Board - Committee - Commission - Council:
Economic Development Committee
Date: 2013 -12 -11
Building: Reading Town Hall
Address: 16 Lowell Street
Purpose: General Business
Attendees: Members - Present:
Maria Higgins
Karl Weld - Chair
George Rio - Vice Chair
Jack Russell
Meghan Young - Tafoya
Members - Not Present:
Camille Anthony
Sheila Clarke
Liz Krugman
Others Present:
Time: 7:00 PM
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Location: Conference Room
Jean Delios- Community Service Director /Town Planner
John Halsey - Reading resident
Minutes Respectfully Submitted By: Meghan Young - Tafoya
Topics of Discussion:
Call to Order: There being a quorum the Chair called the meeting to order at 7:02 PM.
Approval of Minutes:
On a motion by Ms. Young - Tafoya, seconded by Ms. Higgins the EDC voted to approve
the amended minutes from the November 19, 2013 as amended. Motion carried 4 -0 -0.
DIET Funding — Ongoing conversation
Ms. Young Tafoya had submitted revised meeting minutes noting the historical transition of the
funds from the Downtown Steering Committee to Town Trust, with specific provisions of soliciting
funds for downtown business events and projects. Mr. Russell was instrumental in the legal
process of this transitioning of funding and was alarmed at Mr. LeLacheur's statements to the
contrary. Ms. Young- Tafoya posited that the EDC should get confirmation from the Town whether
Mr. LeLacheur's comments were his own personal comments or those of the Town.
Economic Development Master Plan:
Prior to the meeting, Ms. Delios had provided the EDC with examples of Master Plans from
Brookline, Wakefield and Burlington. Burlington and Wakefield had paid consultants to complete
their Master Plan, while the Brookline Master Plan was created by Town staff. Out of the three
Ms. Delios suggested that the Brookline — five page plan — was a strong strategic plan that was
easy to read, comprehend, and act on. Ms. Delios also brought along the Reading Master Plan
that was created in 2006. Ms. Delios commented that though things had changed in Reading
since 2006, the guidelines of the Master Plan were still strong guiding principles.
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Ms. Delios then shared information on an Economic Development Self- Assessment Tool
( EDSAT) that Barry Bluestone (Northeastern University) has provided for 90 towns /cities in the
Commonwealth. The EDSAT takes city officials and town staff through a 200 question analysis
including permitting, image, economic development, etc. After the initial analysis, strategic
partners (businesses, B /C /C) are brought in to the discussion to provide `reality checks' on the
initial perceptions — with the ultimate goal of providing a collaborative review of the town.
This EDSAT analysis would cost the town $4,500. Ms. Delios felt that this would be a solid first
step in reviewing Economic Development in Reading, and would work with the Town Manager to
find funds to support this analysis, and recommended that this analysis should be done as soon
as possible. Mr. Rio suggested that once this initial analysis was done it could form the basis of
additional economic development strategic work.
Ms. Delios noted that through the District Local Technical Assistance (DLTA) Program Reading
could apply for grants that would address some of the locations that have been designated as
Reading Local Priorities for Development. The EDSAT analysis could be seen as an 'in -kind'
funding towards these initiatives. Ms. Delios will report back to the EDC on the timing /particulars
of applying for these grants. As in previous EDC grants, a collaborative effort with EDC
members and town staff would be undertaken to create a grant proposal.
Work Plan Updates:
The EDC reviewed the Work Plan and the following is a summary of updates
Building Fagade and Signage Improvement Program (BFSI): The BFSI Committee had the
opportunity to talk with Dirty Doodle about their lighting. Ms. Wilson provided an updated
spreadsheet to the EDC on all pending 2013 BFSI recipients' status, and Mr. Weld signed off on
reimbursements for blade signs. The Salon on Haven Street indicated that an initial proposal for
awnings was more than anticipated, they are getting a second quote and the BFSI committee will
provide a report to the EDC on status and recommendations in the next meeting.
Downtown Idea Exchange: Ms. Higgins pointed out that the December issue had a good article
on Syracuse's economic development plans for their Downtown. Syracuse had created a "Why
Syracuse" brochure that is very similar to what the EDC had done for potential businesses. The
article also had good information on collaborative outreach for economic development.
DIRT and B /C /C Attendance: Mr. Russell attended the DIRT for D'Amici's bakery and reported
that the bakery will seat 30 people and they are looking into outdoor seating either through a
modification to Site Plan Review for patio seating or BOS approval for outdoor seating if they
want to locate on the sidewalk in front of their building. Mr. Russell also attended the CPDC
meeting on 12/9/13 on review of the master signage plan for the MF Charles building. He asked
why the awnings were removed from the plans for the single story portion of the building. CPDC
advised that the applicant removed them because the new sign fields did not make the awnings
workable especially in light of the need for 8 feet of clearance per the ZBL. Mr. Russell felt that
this was unfortunate as it was clear that D'Amici's would like to offer outside seating and the
awnings would provide shading for their patrons. Ms. Delios indicated that the Town would work
with them to see if there are any other alternatives at this time.
Website: During the Economic Development discussion, Ms. Delios had mentioned that part of
the analysis was reviewing your Town's website. Ms. Higgins remarked that the new website has
no information on the EDC projects or the Activity Update where potential businesses can see
what locations are available. Members of the EDC agreed that this is a vital part of marketing for
economic development.
On a motion by Mr. Rio, seconded Ms. Young - Tafoya the EDC voted to adjourn at 8:55 PM. Motion
carried 4 -0 -0.
Respectfully submitted,
Meghan Young - Tafoya, EDC Member
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