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Town of Reading <br />0...w^" Meeting Minutes <br />w�'IM <br />Board - Committee - Commission - Council: <br />Zoning Board of Appeals <br />Date: 2020-02-05 <br />Building: <br />Address: <br />Purpose: <br />Attendees: Members - Present: <br />Robert Redfern <br />Cy Caouette <br />Erik Hagstrom <br />Nick Pernice <br />Hillary Mateev <br />Members - Not Present: <br />Others Present: <br />Time: 7:00 PM <br />Location: <br />Session: <br />Version: Final <br />,,,E(;EI'✓ii::✓ <br />EFK <br />7 AM 10: 56 <br />Andrew MacNichol - Staff Planner, Mark Dupell - Building Comissioner, Ed <br />Spinney, Tony D'Arezzo, Robert Ferrari <br />Minutes Respectfully Submitted By: Amanda Beatrice <br />Topics of Discussion: <br />379 Main Street— Case #19-27 <br />Mr. Caouette read the legal notice and swore in members of the audience wishing to speak on the <br />application. <br />Mr. Ed Spinney, Sign Developer, stated the applicant is part of a rebranding program and would like <br />to reface the existing sign. The applicant was looking to refurbish and rebrand the existing sign face <br />and replace the existing message board with a LED electronic messaging sign that would not be <br />moving, flashing or show any type of video. The sign would be opaque in background with only the <br />letters being illuminated by interior lighting. He also stated that there are people who do not pay <br />attention to the entrance/exit and they were looking to add a wall sign for clarification. <br />Mr. Caouette asked Mr. Spinney to review the Variance criteria. Mr. Spinney explained that the <br />road has high speed rates and that people do not know what is in the building. The proposed signs <br />would help clarify the use. Another concern is employee safety/welfare while manually changing <br />the existing sign lettering. Employees are using ladders which can present a safety issue in the <br />winter months; the proposed sign change would help with this concern as well as the identity of the <br />company. The upgrade to the existing signage would not be any more detrimental to the area as <br />there are many other signs in the area and their electric sign would be opaque, the background <br />would be lit and the lettering would be facing the street and not houses. The message board would <br />not present any more distraction than what is already there and believe it would actually be less <br />distracting. <br />Page 1 1 <br />