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ttE N CLERK <br />Reading Cultural Council Minutd��,NG. MASS. <br />.1113 KAY -9 AD41` <br />April 1, 2013, Reading Public library, Small Conference Room <br />The meeting was called to order at 7:30 P.M. Present were Peggy Caouette, Lynne Cassinari, Eileen <br />Collins, Catherine Folan, Colleen O'Shaughnessy, Donna Schenkel, Nancy Snow, Jacalyn Shelton Wallace. <br />The meeting was called to order at 7:30 P. M. <br />Donna Schenkel was introduced and welcomed as our new associate member (non - voting). <br />The minutes of the previous meeting were read and approved. <br />The Treasurer's report was presented, explained and approved. <br />Evaluation of grant activities and events was the next topic. Lynne went to the MCC website and <br />downloaded sample evaluation forms. At our May meeting we will discuss how to incorporate the ideas <br />for our use. <br />Eileen sent a public announcement of grant winners to the local papers and the Patch, but so far we <br />have not seen them published. She will follow up and find out when they will be published. <br />Nancy Snow looked into using funds for RCC promotional items, i.e. rulers, to distribute at the Fall Street <br />Faire. We determined that the cost was too great and the publicity would not reach its intended <br />audience. <br />Jacalyn researched the purchase of a RCC rubber stamp and we determined that labels with the RCC <br />email address and website will be cheaper and easier to use. <br />If we want to publicize RCC at the Street Faire, we can go directly to the vendors and performers and <br />give them card with the RCC grant application address and information rather than rent space and stand <br />at a booth. Those who have manned the booth in the past agreed this was not the best way to publicize <br />RCC. <br />We need to target our intended audience when we spend our promotional money. <br />• Ask grantees to display RCCC poster at public events. <br />• Run the RCC video on local television. <br />• Use Local Cultural Council post cards to let organizations and groups know that the RCC video is <br />on YouTube and encourage them to apply for a grant also. <br />